With more than 35 years of experience, Serdel has become one of the reference studios within the architecture and construction sector in Spain. Now, with the incorporation of Reds to its structure, a new stage is opened in which specialization in the retail sector becomes one of the company’s focuses, complementing other areas where it already has consolidated experience, such as the healthcare, sports, railway and residential sectors.

Since 2017, Reds has stood out for its ability to design and materialize experiential spaces within the retail sector, helping brands connect with their customers through innovative, functional and personality-filled environments. With this merger, SERDEL acquires this experience and differential approach, allowing its clients to access architectural and construction solutions adapted to the demands of an increasingly competitive market.

The joining of forces between Serdel and Reds not only represents a growth in operational capabilities, but also a step forward in the way we approach projects, being able to offer our clients a strategic approach based on the creation of experiential spaces that transform the interaction between brands and their consumers.

Now, Serdel will not only continue to offer the quality and precision that have characterized it for more than three decades, but will also integrate Reds’ know-how in the design and construction of retail spaces. This means that our clients will be able to benefit from a complete service from conceptualization to execution, with a focus on maximizing the user experience.

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